If for whatever reason your recent trips to Starbucks are not cutting it anymore—maybe there’s too much hustle and bustle for you, or perhaps the coffee isn’t satisfying your java-seasoned taste buds anymore—don’t give up because the coffee behemoth is launching a new chain of stores that may be the refresher you need!
As of Friday, the very first Starbucks Reserve Roastery and Tasting Room has opened for business in Seattle. And yes, the new chain is almost as fancy as it sounds. The company’s objective for Starbucks Reserve is to offer customers an immersive experience in the high-end coffee market, according to Business Insider.
At the flagship location in Seattle, you can perch yourself behind a cordoned-off area of the sprawling space and observe for yourself the coffee bean roasting process, as if you’re inside an episode of How It Works. As for the coffee, you can expect a menu of handcrafted, small-batch blends. In other words, super special coffee that will most definitely taste amazing.
With plans to open 100 more Reserve locations, Starbucks sure has a big agenda for this venture. Although you won’t be finding a gleaming 15,000 square-foot location at every other corner in your nearest large city, visiting one will be a special experience. We have a feeling Starbucks Reserve be giving swanky boutique coffee shops, like Nespresso Bar, a good run for their money... and we have to say, we're kind of dying to make one of these shops our new go-to study spot.
Though it’s not yet clear what the price of premium cup of coffee will cost you, we’re guessing it’s going to be more than what you pay for your usual grande caramel macchiato. Since an eight-ounce package of Reserve’s high-end beans can cost between $13 and $50, it might be safe to assume that this won’t be the place for your daily caffeine fix, but who says you can't come here to read a book or catch up with a friend?