Viktor & Rolf's Spring '19 Couture collection, rightly titled 'Fashion Statements', nearly broke the internet after debuting at last week's Paris Couture Fashion Week. Oversized tulle gowns marched down the runway declaring millennial-friendly things like 'Leave Me Alone' and 'I Am My Own Muse' (big mood). As if neon colors, exaggerated sleeves, and countless ruffles weren't eye-catching enough, each dress was plastered with an oversized and iconic phrase or image.
Just a few of our faves? A pyramid of periwinkle blue ruffles sported 'NO' in massive red letters (feel that). A neon-green puff flaunted a weed-leaf, while a sunshine-colored princess gown had a flaming skull captioned 'Go To Hell'. With eighteen looks to choose from, there's honestly a gown for every mood in the collection.
Immediately following the show, fashion editors, Instagram influencers and meme accounts alike put the show on blast. In an age where high fashion has become dictated by social media marketing, retweets, and click-bait news, Viktor & Rolf seemed to give the people exactly what they asked for. But the show urged viewers to ask themselves: has the once uber-exclusive world of couture fashion been overexposed to the masses?
Viktor Horsting and Rolf Snoeren, the brand's co-designers, are known for being extra. The duo's Fall '15 line turned models into literal paintings. They responded to the rise of fashion in Fall '08 with a big fat 'no'. Oh yeah, and we can't forget about this gem. While seeming light-hearted and fun, each of their tongue-in-cheek looks, are, dare we say, a little W-O-K-E.
As you probably expected, Twitter had plenty to say. Here's a few of our favorite #Viktor&Rolf tweets:
instead of memes and gifs, i will be speaking in viktor & rolf couture spring 2019 from here on out pic.twitter.com/nnTR8y2IWX
— alexa tietjen (@hernameislex) January 23, 2019
— villian (@kanyeblesst) January 23, 2019
THE SIGNS AS VIKTOR & ROLF SPRING COUTURE pic.twitter.com/K0ZXI3Ppmr
— not all geminis (@notallgeminis) January 24, 2019
DEAD 😂😂😂😂😂😂#viktorandRolfpic.twitter.com/cs2hcLlA9y
— MADARIAGA (@juliomadariagaa) January 24, 2019
So, is it safe to say that the fusion of meme culture and the fashion world is alive and well? We'd say so. And TBH, we can't wait to see what stunts Viktor & Rolf pull off next year. See the full collection here, and be sure to tag @HerCampus in all your reaction tweets.