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Why We Love that Lupita Nyong'o is the New Face of Lancôme

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Fresh from her Oscar win for Best Supporting Actress for her role in 12 Years a Slave, Lupita Nyong'o has been announced as the new face of Lancôme. As if we weren't already obsessed with her we now have a beauty campaign to look forward to.

We absolutely love her as the new ambassador of the brand; here are a few reasons why. 

1. She is the very first black woman to be an ambassador of the French brand. 

2. She's incredibly smart and well-educated and also loves beauty. Lupita views makeup as an enhancement of a woman's beauty rather than a replacement.

In a statement following the news of her working with Lancôme, Lupita said, “I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself."

3. She isn't afraid to wear bright makeup and stand out.

Lupita killed it on the red carpet this season with the most amazing fashion and beauty looks. She rocked everything from bold lips to blue eyeliner. She is fearless when it comes to color and prints, which only leaves us hoping the campaign will feature her in bright colors that pop against her amazing skin.

This has been a great year for Lupita, but we're sure this is just the beginning for her. We are so excited to see what this partnership will come out with this September! 

 


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