Just in time for Women’s History Month, CoverGirl has released their latest commercial emphasizing the phrase, “Girls Can,” as part of the newest Girls Can movement that CoverGirl has become a part of.
Soledad O’Brien, an acclaimed journalist and documentarian, as well as her production company, Starfish Media Group, have partnered with the Brad Raymond Starfish Foundation to play a role in this new commercial movement. The Starfish Foundation's mission is to provide necessary resources and mentorship to young women who are hard at work chasing their dreams. All of the organizations have a common commitment: providing advocacy and awareness towards the empowerment of young women.
In addition to the newest CoverGirl commercial, O’Brien and her foundation are going to be creating a series of true stories that dig deep into the untold struggles that young women face. These include setbacks that girls face in the areas of higher education, working in their chosen field, or becoming an entrepreneur. The project will seek to turn every “can’t” into a “can” so that girls can achieve their dreams. For first-hand insight, the series will also include lessons from women that have had success through assistance from O’Brien’s foundation. The series plans on releasing within the next few months.
Additionally, the Starfish Foundation will be building mentor programs and expanding their educational opportunities to more women around the country. CoverGirl will be helping by making a commitment to support additional programming and will provide funds for scholarships that the Foundation uses to send the girls in the program to college every year.
To get involved with the movement, you’re invited to share the “can’t” that you’ve turned into a “can” in the comments section of the CoverGirl YouTube page and start using the hashtag #GirlsCan!