We can't believe we're saying this, collegiettes –– but the end of 2015 is swiftly approaching. As we head into its final two months, Think with Google is beginning to release some data looking at search trends over the year. Thanks to the search engine, we now know the three most popular hair trends from 2015, and they are not what we expected!
Google analyzed hair-related search queries from January 2013 to August 2015 and what they found is a wake-up call to many beauty brands. Of all the trends searched, three stood out among the rest: men's hair, braids and bold hair colors.
The Man Bun
Surprisingly, 2015 is the first year that Google saw more interest in men's hair than women's hair –– 6 percent to be exact, according to Marc Speichert, managing director of global clients at Google. Something that is not so surprising is that the "man bun" was one of the most popular searches. Another popular search was the "comb-over."
Only 1 percent of the searches for such terms surfaced as a brand's ad, according to the article. Marie Gulin-Merle, CMO of L'Oréal USA, told Google that many brands fail to keep up with the moment.
"No matter what the beauty movement is," Gulin-Merle said, "we want to create relevant content that allows our consumers to continuously engage products and be given an easy, seamless way to merge online and offline experiences."
Braids All Day
While men increased their interest in hair-related beauty products this year, women opted for a more natural look. Among top-trending hairstyle searches for women, the search for "braids" took the number one spot. Google states that "box braids" and "goddess braids" were the biggest trend.
Google data also shows that the trend in "braids" is seasonal and most popular in the south.
Bold Hair Colors: Grey & Purple Led the Pack
This one isn't that surprising to us. From Kylie Jenner to various Instagram and YouTube stars, we've seen boldly colored hair everywhere in 2015! Grey hair has transformed from something people sought to get rid of to something people want to have. According to Google, people are often searching for "silver" and "grey" hair. Searches for "purple" hair have also been on the rise since February 2015. Data shows that searches for rainbow hair have also grown by a whopping 148 percent.
So, if you're trying to stay on top of your beauty game, these are the hairstyles you need master. Who knows where 2016 will take us?
