Starting November 2, you'll be able to buy a DIY kit that includes a pair of Tevas and Swarovski crystals (for bedazzling purposes, of course). The two companies paired up after realizing Teva's DIY events (#TevaDIY) were quite successful.
Lucas Martinez, Teva's marketing mangager, said that the company paired up with Swarovski because people were drawn to the crystals and metallic materials provided at the DIY events. "When Swarovski approached us about working together, we felt they would be a great partner in our DIY program,"he told Footwear News.
The companies are working with Erica Chan Coffman from HonestlyWTF.com, a DIY blog. Footwear News reports that you'll be able to purchase the kits in either the Flatform or Original Teva styles.