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Birchbox is Launching Its Very Own Makeup Line

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We have been longtime fans of Birchbox, the beauty subscription service that surprises us with amazing selections of beauty products each month. But they're taking it a step further—in addition to those monthly boxes of goodness, Birchbox is now also launching its own makeup collection. The brand is called LOC, which stands for Love of Color, and includes colorful lipsticks and eye shadow sticks.

Beauty vlogger Tati Westbrook from Glam Life Guru helped design the brand, and new colors will be released every six months to accomodate the changing seasons.

The best part? Birchbox plans to include LOC samples in its monthly boxes.

"The makeup is sold both in lip and eye sets individually, with a single lipstick retailing for $8 and a shadow stick for $10,"Racked reports. "The full lip collection is $36 and the full eye collection is $18, or you'll be able to buy the LOC collection in its entirely for $46. Many of the sets are out of stock right now online."

According to Fast Company, Birchbox plans to continue creating its own brands, with another scheduled to launch in early 2016.


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