H&M is breaking social constructs in their newest ad campaign “Close the Loop,” which is dedicated to creating sustainable fashion through recycled clothes. The campaign features 23-year-old Muslim model Mariah Idrissi as well as plus-size models, an amputee model, a transgender model and a group of Sikh men.
Idrissi has definitely received the most attention from the campaign, and H&M is being commended for its openness to Islamic customers. “It might be because hijab fashion has boomed in the last few years, and to finally see a hijab in mainstream fashion is a big achievement,” Idrissi told Fusion.
The model also mentioned that H&M was very respectful when it came to her culture and boundaries. Idrissi began wearing a hijab at 17 and was worried that H&M wouldn’t want her for the campaign because of it. “Are you sure they know I wear a hijab?” was one of her first thoughts when the company contacted her.
Kudos to H&M for making the fashion industry more inclusive for all! Watch the inspirational campaign video below: