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How She Got There: Jennifer Kapahi, Co-Founder of trèStiQue Beauty


Name: Jennifer Kapahi      

Age: 31

Job Title and Description: Co-Founder trèStiQue Beauty

College Name/Major: Skidmore College/Studio Art

Website: www.trestique.com        

Twitter Handle: @trestique


What does your current job entail? Is there such a thing as a typical day?

Jennifer Kapahi: There is no such thing as a typical day. My current job entails wearing many hats from brand marketing, social media, product development, package development, digital marketing, PR, HR, retail strategy, trend analysis, forecasting, planning and more!


What is the best part of your job?

JK: The best part of my job is waking up and pursuing my passion in life. I love beauty and love being an entrepreneur. I love the element of constant change and the “unknown." I’m never bored!


What was your first entry-level job in your field and how did you get it? 

JK: My first job was Assistant Manager at Bloomingdales 59th Street in the cosmetics department after graduating their retail management program. I found the job posting on my college career services site and made it through a series of interviews becoming one of the 15 hires out of over 1500 applicants.


What is one thing you wish you knew about your industry when you first started out that you know now?

JK: The industry is very small; there is no relationship or experience that I had which was too small or unimportant. Everyone and everything always comes back when you least expect it, so it is essential to put your best foot forward no matter what.


Who is one person who changed your professional life for the better? 

JK: My husband! He has been my number one fan, supporter and source of inspiration. As an entrepreneur, he really pushed me to take the leap and has been an endless positive resource on the business end of things.


What is one mistake you made along the way and what did you learn from it? 

JK: In the beauty industry there are a lot of women. I learned very early on to stay out of the gossip and the drama. People respect you most for your work and professionalism.


What has been the most surreal moment of your career thus far?

JK: Reading our launch announcement in WWD. I was like, "Wow! This is really happening!"


What do you look for when considering hiring someone? 

JK: Passion! For beauty, for life and for others. Product, marketing and sales you can learn, but passion is something you cannot teach.


What advice would you give to a 20-something with similar aspirations?

JK: Be patient, positive, helpful and gracious. In turn, you will find wonderful mentors who will be inspired by your youth, creativity and passion. Things always work out if you try hard enough; sometimes they just take time.



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