Sneakers and female empowerment—two things we're obsessed with but never thought would come together. Well, you can thank Solange for making it happen. With a couple of stellar Puma collections already under her belt, the singer-songwriter is partnering with the brand for another design collaboration.
The line, which is called Word to the Woman, is much more than just a recreation of Puma’s Suede Classic WN’s sneaker. Solange, along with her brand Saint Heron, wants to applaud amazing women who “innovate and redefine roles in various walks of life.” And the collaboration’s campaign already nails that exact sentiment.
Solange chose several inspirational women, including Dr. Jessica Clemons and poet Cleo Wade, to pose in the line of sneaks. Swapping out the usual rotation of top models for females eager to provide words of wisdom about their career successes and the passions that drive them? *insert praise hands emoji here*
Jessica Clemons, on becoming a Doctor.... "It’s been a dream of mine ever since I was a child. I had a few doctors who looked like me and they were people of color, and once I told them that this was something that I wanted to do they were willing to allow me to come shadow as I got older and those experiences really helped me solidify this is what I wanted to do. Being a woman has definitely made it somewhat challenging. I always wanted to be the person in charge and wanted to be the person that problem solves and really be a leader. Of course people made me think that nursing would be a good option and [that its] just [better] for my personality, but I wanted to be more of the leader on the team. I really never looked at becoming a Doctor as something that I couldn’t do, but I think once I got into Medical School and looked at the numbers there are a lot more women in medicine now then ever before, but in terms of the number of people of color there’s still very few. There are so many obstacles that can be in your way but there are so many ways around them. Seek advice, start with the people in your communities, start with your teachers, but definitely stick with your goal no matter what." #wordtothewoman #saintheron
We love that Solange is willing to sacrifice the typical sales-driven promotion of her kicks to shine a light on a variety of women we can truly look up to. If you’re dying to shop the line, each of the four designs is priced at a fairly reasonable $90. We don’t know about you, but we can totally see ourselves running (late) to class in these colorful yet simple styles.