What's even better than our favorite scoop of Ben & Jerry's? Gelato—the rich and decadent Italian version of our beloved summertime treat. Made with less fat and air than ice cream and served at a slightly warmer temperature, gelato has a soft and slow-melting texture that's impossible to outdo. Basically, we're addicted, and now you will be too.
Gelato is unique in that it offers extremely vibrant and strong flavors. The indulgent, concentrated tastes that tickle our taste buds are unbelievably dreamy, and the wide array of mouth-watering varieties is about to get a whole lot larger, thanks to gelato-making genius Talenti.
A brand boasting an already-incredible repertoire of authentic and high-quality gelato (and sorbetto) flavors, Talenti is ready to expand their collection by handcrafting customized flavors to match their fans' personalities.
Yes, you can now be matched to the perfect personality-inspired gelato flavor—one made specifically for you.
But how? By accessing your various social media accounts, Talenti will create a fictional flavor that's basically you in gelato form. Intrigued and amazed? Same. According to Refinery29, Talenti will be using an impressive algorithm that matches a huge database of common words to their corresponding tastes (such as sweet, salty, and spicy). Once your flavor personality is determined, Talenti will dive into a pool of yummy ingredients to compose a unique, custom treat.
Visit Talenti's Flavorize Me webpage to get in on the magic. And once you're matched, rejoice in the knowledge that your custom fantasy flavor may actually become a reality! That's right—you have until August 22 to check out your custom flavor, and Talenti will be tracking all of the results. Then, by September 15, Talenti may reach out to you with the exciting news that your flavor has been selected for actual production!
According to the website, users have already been matched to some crazy flavors, including Cocoa Chestnut Almond (yum) and Apple Cider Cabernet Ginger Cake (...interesting?). Not sure you're adventurous enough to try one of these wild mixes? Talenti will also provide you with an existing flavor that they feel represents you best, so you can get in on taste-testing without the wait (or the guilt—these babies are 30% less fatty than ice cream and never contain high-fructose corn syrup, which as far as we're concerned translates to being healthy).
Of course, this awesome new campaign begs the question, what flavor would Her Campus be?
Best of luck, collegiettes, and be sure to let us know if your flavor is chosen!