UNIQLO has always been a very consciously-crafted brand. It’s simple, it’s versatile, and most importantly, it’s SO comfortable. In short, UNIQLO has never been shy of its own vision. It is fully committed to its nonconformity, and thus it is unsurprising that they are perhaps the largest mainstream retailer to partner with a Muslim designer to produce a line of clothing that fits the religion’s cultural demands. Headscarves and modest pieces are now on offer online as part of the Hana Tajima LifeWear Collection. Hana Tajima is a designer from the UK who converted to Islam when she was 17 years old.
A successful designer, Tajima’s partnership with UNIQLO is a successful mix of modern and traditional. While the garments align with more conservative coverage requirements, they maintain the classic UNIQLO balance of form and function, proving that modesty can be so, so chic.
