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Japanese Company Releases Disney Inspired Lingerie

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Japanese Company Bellemaison has recently released a collection of Disney princess-inspired lingerie.  The bra and panty sets are based on four of the most popular Disney princesses: Belle, Cinderella, Aurora, and Rapunzel.  Like you would expect, Belle’s set is yellow, Cinderella’s blue, Aurora’s pink (that honestly looks more like mauve to us) and Rapunzel’s purple.  Each set is made to make the wearer feel a little more royal…and also, maybe, a little more uncomfortable.

We don’t know what exactly it is about these Disney-inspired underwear sets, but they make us at Her Campus feel a wee bit uneasy…maybe it’s the apparent synthetic material or the inherent creepiness of sexualizing cartoon characters, who are meant to be role models for young girls, no less.  Though these bras and panties aren’t directly marketed at children, the inherent message attached to them promotes the sexuality of the princesses in a way we’re not sure Disney intended. Each set is colorful, and not forcibly “ugly” when removed from the context of their basis in cartoon, but the lingerie definitely isn’t something we’re going to be rushing out to buy any time soon.

The lingerie sets are apart of Bellemaison’s 20th anniversary of their Disney “Fantasy Shop”, and are actually licensed by Disney!  If you’re not totally creeped out by these undies, you can purchase them online for the US equivalent of $38.

Are you dying to devote your underpinnings to a Disney princess, or do you think this whole promotion is a little weird? Be sure to comment below to let us know! 


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