What’s better than eating a donut? Eating a donut (with a side of coffee) in your bed. According to the Huffington Post, Dunkin’ Donuts is planning to create a mobile app that will allow customers to place orders and have them delivered to their front door.
“We’re now developing mobile ordering [and] doing a private test,” says Dunkin’ Donuts brands chairman and CEO Nigel Travis. “We’ll move to a more public test later this year. We’ll probably launch mobile ordering sometime next year.”
The decision for delivery may be a response to other similar brands, like Starbucks, announcing that they’re starting to deliver to select markets. Chipotle, Taco Bell and Burger King have similarly announced future delivery options.
“There’s a lot of competition,” Travis says. “One of the things I like about our business is you wake up every day and you’re competing.”
It doesn’t matter if you love glazed donuts or prefer a bagel and coffee, one thing’s for sure: Dunkin’ delivery will drastically improve our mornings.