Not only was every human blogger, celebrity and It-girl at Coachella last weekend—but everyone’s favorite doll was, too! ICYMI, even Barbie herself hit up the iconic festival, and documented her fabulous weekend on her Instagram, @barbiestyle.
Like any good Instagram fashion icon, Barbie made sure to keep her followers updated on her FOMO-inducing weekend via plenty of #ootd shots, poolside pictures at the Parker Palm Springs, photos of her and a friend enjoying the sunny desert weather and even a pre-Coachella packing flatlay. Naturally, she looked totally Coachella-appropriate in looks like a white lace shift and gladiator sandals and a ruffled off-the-shoulder top and flower crown. Oh, and did we mention all her photos were filtered to perfection? No wonder the fashion crowd is taking notice of Barbie’s super chic Insta feed.
Of course, it isn’t actually Barbie herself behind the feed, but rather, Barbie’s vice president of design Kim Culmone, the brand’s director of design Robert Best and Zlatan Zukanovic, who photographs all of Barbie’s chicest moments. The idea for Barbie’s own personal Instagram came from Culmone—despite the fact that the Barbie brand already had an Instagram presence, she saw the opportunity for Barbie to interact with her fans in a more personal way. The account regularly features Barbie in classic fashion blogger-esque looks, detail shots of her accessories and even pictures of her avocado toast. The best part? Any time Barbie is shot for her Instagram in a place, she’s actually there—whether it’s Paris, Coachella or casually hanging with Karl Lagerfeld.
For anyone who follows tons of fashion bloggers on Instagram, Barbie’s account is especially adorable. After all, we’re used to seeing #ootd’s and brunch shots from our favorite bloggers, but coming from our favorite childhood doll? Totally hilarious.
Do you follow Barbie on Instagram, collegiettes?