Vince Vaugh and Dave Franco star in the new comedy Unfinished Business, debuting March 6. Vaughn plays a business executive hoping to close the deal of a lifetime until everything goes horribly awry when Franco accompanies him on a business trip to Europe.
Advertisers released a series of twelve stock photos featuring the stars. You can't tell from looking at the promotional pictures, but the photos are actually photoshopped versions of real stock images. The gifs below compare the originals with the ones starring the Unfinished Business cast.
Although the film has been met with largely negative critical reviews, the advertising scheme has gone absolutely viral. Is this marketing strategy enough to make you want to see Unfinished Business?