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Dove Shows Us What Real Beauty Is

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On Hollywood's most star-studded night, Dove decided to let women everywhere know what true beauty was. The company aired a commercial on Oscars night highlighting the lack of self-esteem that women show on social media. Throwing out examples of tweets where women voiced dismay or even hatred at body image (most of the time directed at themselves, but often at others as well), the ad then announced their "Speak Beautiful" campaign. 

Dove scoured the Twittersphere for negative tweets about appearance and responded to them with positive messages. They also urged women to tweet positive messages with the hashtag #speakbeautiful. The result was nothing short of amazing—within a few hours, hundreds of tweets flooded their account, and the most surprising part was that most of them were positive, with women choosing to highlight what they liked about themselves. 


Dove's initiative isn't anything new, but their efforts are commendable because to this day there is still a vast lack of pride in women when it comes to beauty. Held up to the unattainable, airbrushed standard of beauty, women of all shapes and sizes, ethnicities and backgrounds still have a very tough time accepting that they are pretty in their own respects. We all struggle with it—we feel we're too fat or too skinny, too short or too tall, too tan or too pale. Dove wants to change this by reminding women of something very vital that we tend to forget—that it's what's unique about us, what sets us apart from the standard, that truly makes us beautiful. Bravo Dove!


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