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7 Pieces We're Lusting After from Reformation's New Line


Now is the time for budget-conscious collegiettes with expensive taste to celebrate: cult-favorite brand Reformation just debuted its new lower-priced line—Obvious—for spring, and it’s just as on point as you’d expect. Reformation, which is known for its earth-conscious-yet-still-insanely-chic pieces, has been a favorite amongst fashion editors, bloggers and celebrities for some time now, but the main line isn’t exactly what a collegiette on a budget would call affordable. Luckily, Obvious has the same retro vibes and cool-girl pieces as its big sister does—and everything is under $178. Get ready to start wishing away the snow and slush (though there are some pieces you can wear now!), and keep scrolling to see what pieces we’ll be dying to wear this spring!

1. Mars Dress ($78)

It’s no secret that the fashion world has been showing some major leopard print love lately—after all, a certain creative director of J. Crew even called it a neutral once! What better way to keep the leopard game going strong into spring with a chic '60s-esque A-line dress?

2. Susan Skirt ($88)

After a winter of being bundled up in greys and blacks, the thing we’re all most looking forward to about spring is finally getting to show a little bit of leg in a bright pop of color – and this skirt does the trick perfectly!

3. Distressed Denim Shirt ($68)

If you’ve been on the hunt for the perfect denim shirt (a total wardrobe staple), look no further! Obvious’s take on the classic is perfectly oversized, with just the right amount of distressing.

4. Keppel Coat ($178)

While a lot of Obvious’s pieces are definitely ones to save for spring, this faux shearling coat is one you can wear right away! We love the pretty powder pink color and classic faux shearling lining, which makes it the perfect investment piece. Reformation’s website calls it “pretty much your new boyfriend.” Need we say more?

5. Shelley Top ($78)

French girl style obsessives, get excited: this navy and red striped turtleneck tee is the answer to your prayers. Wear it as the perfect layering piece now and by itself when the spring weather hits.

6. Andy Dress ($98)

Reformation’s main line is known mostly for its elegant, flowy dresses, and Obvious definitely didn’t disappoint in that department. Proof: the Andy dress is sexy and bohemian while still having an elegant and polished look.

7. Academy Dress ($138)

Found: the perfect dress for your Valentine’s Day night out. We love the slinky silhouette and old Hollywood glamour look of this dress; perfect for when you want to feel a little fancy.


Obvious has us seriously dreaming about our spring wardrobes. What pieces are you coveting from the new line, collegiettes?

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