If you’ve ever entertained the idea of becoming a beauty vlogger, L’Oréal might be giving you a chance!
“The Brush” is a new contest they’ve launched to find a new makeup designer for the brand. So what exactly do you have to do and what will you get?
Doutzen Kroes | L'Oréal Spokesperson
Round up some makeup and turn on the camera. The contest requires beauty designers to submit a three-minute video showcasing their skills with a makeup brush (hence the name of the competition). Whether the contestant is doing makeup on himself/herself or someone else, L’Oréal is looking for someone to create a full, gorgeous look—lips, eyes, face.
There are six “dares” or “golden rules” for the beauty videos:
Malena Higuera, SVP of marketing at L’Oréal Paris, told Adweek, “We really want to work with artists that, of course, can design at the haute couture level, but [also] bring it to real women in real life and help them design their own trends."
The prize? A one year contract with L'Oréal to continue to create beauty looks at shoots and on video! Plus, the talented makeup designer will work with product development and as a brand representative. Oh, they’ll also go to Cannes International Film Festival in May, which L’Oréal is sponsoring (no big deal).
Ladie's Night Out Makeup Tutorial | Michelle Phan for Lancôme
This search for the next big star in beauty reminds us of the Youtube stars who paved the way, like Michelle Phan, who paired up with Lancôme in 2009 as their first official “video makeup artist.” She created beauty how-to videos with Lancôme and even curated makeup kits for the shelves!
This is a global competition that cuts off on February 15. Judges will post 50 of their top videos for public voting, and afterwards, a dozen finalists will jet set to Paris for “beauty bootcamp.” The winner will be announced on May 1.
What are you waiting for collegiettes? Those videos aren’t going to make themselves!