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Hearst Announces New Partnership Between 'Seventeen' and 'Cosmopolitan'

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The Hearst Corporation announced yesterday that there's a major shake-up going on at Seventeen and Cosmopolitan magazines; magazine lovers around the country, take note!

Under this structure change up, Cosmo’s current editor-in-chief, Joanna Coles (pictured below), has been given the title of editorial director of Seventeen, thereby extending her responsibilities to both popular magazines. Similarly, Cosmo’s senior vice president and publishing director, Donna Kalajian Lagani, has been given more territory to oversee, which involves the marketing and publishing departments.

Ann Shoket, Seventeen's editor-in-chief of seven years, has decided to step down, but will still work with Hearst as a consultant on a new venture that has yet to be revealed. No word yet on the next editor-in-chief, but we've got our eyes and ears open!

The reshaping of the two magazines comes under the direction of Hearst Magazines president David Carey, who plans to draw together a new millennial-targeted audience that spans 60 million readers between print and digital platforms, according to Women’s Wear Daily

“I want Seventeen to be the playbook to go to college,” Coles explained to WWD. “I think it gets you up to going to college, and at the end of your first year of college, you start subscribing to Cosmo.”

It only makes sense that the two magazines are creating a bond, since Carey remarks that the typical readers of both magazines overlap in terms of their interests in style, entertainment, independence and equality. 

Magazine restructuring has a way of shaking things up a bit, but we're pretty sure this partnership will prove to be positive for both readers and the company. Just take a look at how well Lucky has done since Eva Chen came along!


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