Question: When someone mentions the term “nude,” what’s the first color that comes to mind? Is it something like this?
Maybe this.
But none of this, right?
We thought so. Have you ever noticed the lack of color that is brought into the conversation when people mention nude-colored anything? Google it and you’ll see. The struggle for women of color to simply find the right bra to wear under a light top is often overlooked in the industry.
While “nude” has traditionally been limited to those with skin tones on the lighter end of the spectrum, there is finally a brand of lingerie that is creating a broader definition of the word.
Thanks to a lingerie company called Nubian Skin, women of color will now have the option to find nude-colored lingerie in various shades of brown.
“My nude isn’t the nude I see in shops. Despite the reality that women of colour have the same needs as all women when it comes to lingerie and hosiery (and spend the same of their hard-earned money), the industry simply doesn’t cater to us. So, I thought, it’s time to rethink the definition of nude. Thus, Nubian Skin was born,” writes the founder of Nubian Skin (who chooses to remain unnamed) on the company’s website.
The lingerie will be sold in four shades, the darkest going by the name of “Berry” (as in “the darker the berry…”). The site is currently planning on going live with e-commerce at the beginning of October in sizes 30B to 36E. A wider range of sizes are scheduled to be sold at a later date.