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I Asked 20 College Women What Beauty Products They Splurge On, & Now I Have to Go Shopping

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The world of beauty can be really overwhelming sometimes, with constant new makeup releases and influencers talking about their latest skincare venture. The market is so saturated with products, like ~really expensive~ products, that it can be hard to tell what's worth the splurge and investment.  

I’m a beauty obsessive, so naturally I want to splurge on everything new and exciting that I see. But if I were forced to choose, I'd say anything Charlotte Tilbury, plus a good face serum is what I'd go for – because those are the classics I know I can rely on. 

Regardless of your beauty routine, everyone has at least one go-to, holy grail product that's worth the big bucks. Whether it's a timeless mascara or a favorite eyeshadow palette that has every color, some beauty products are worth spending more on. Think of it as the science behind the splurge: If you love a product, you’ll pay more to have it!

I asked 20 college students what makeup or beauty products they splurge on, and there's truly a range of what college women value most right now.

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

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What's your go-to splurge?

“I splurge on face products like foundation, or tinted moisturizer and bronzer. I just got the Marc Jacobs Bronzer from Sephora.” - Keri, Providence College

“I splurge on foundation and bronzer. Laura Mercier foundation, Bobbi Brown bronzer!” - Paige Westfield State

“I splurge on foundation, 100 percent. I just got the new Laura Mercier one and I love it, along with the new Dior Back Stage face and body. I’m obsessed with both!” - Lauren, Assumption College

“Too Faced bronzer! It’s my favorite.” - Jackie, Clemson

“Nails, lash extensions and a good concealer!” - Jenna, UMaine

Related: Why Aren't There More Samples For Black Girls? We Investigate

“Drunk Elephant moisturizer. It’s my absolute favorite!” - Sam, Worcester State

“I always go for Lilly Lashes or the Tarte ones, and I’m really liking Tarte Shape Tape concealer." - Kapriece, Assumption College

"Skincare! I love the Clinique 3-step method!” - Makenna, USF

"Skincare and foundation. Tatcha is my favorite – it's expensive, but it does an amazing job. I always splurge on foundation because it's my base, and it has to be great in order for my face makeup to look good and last." - Lindsey, Worcester State

"I splurge on Fenty highlighter or Pat Mcgrath. I’m also a sucker for Urban Decay, I love their setting spray!” - Athena, Georgia State

“I splurge on Tom Ford Soleil Blanc Shimmer Body Oil!” - Early, CU Boulder

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

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"Eyeshadow palettes and bronzer. I like Huda Beauty and MAC.” - Kolby, Assumption College

“I love Nars Creamy Radiant Concealer and Makeup Forever’s full-coverage one.” - Amanda, Santa Monica College

“I like a good mask or treatment that will last me a while, so I feel like it’s worth the money. Definitely Summer Fridays masks and Herbivore Prism Serum. I like a good eye cream too!” - Michala, USF

"A good eyeliner, so I can do a wing and highlighter. Anything that’s an icy white color catches my attention.” - Maddie, Regis College

Related: How To Actually Achieve The No-Makeup, Makeup Look

“Mascara! If my lashes are good then it’s a good day.” - Kristi, Assumption College

“I splurge on lash extensions or Velour lashes, and foundation. I have the Fenty foundation right now, but I want to try something new.” - Brittany, Cal State Long Beach

“Nars Creamy Radiant Concealer and a good face primer!” - Alexa, Providence College

“It Cosmetics CC Cream!” - Erin, Assumption College

"Foundations and concealer always!" - Morgan, Ole Miss

Clearly, there are some standout brands for everything from face makeup staples to game-changing skincare. Basically, get ready to add all of these to your cart. 


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