McDonald's Is Selling The Only Worthwhile Part Of A Muffin & Winning At Breakfast Forever

McDonald’s announced the release of new Muffin Toppers this week, and everybody made the same Seinfeld joke about it. 

The release of all-day breakfast three years ago made headlines, and ensured that you could get an Egg McMuffin at any time of day.

Now, they’re expanding their breakfast line. Bloomberg reported that the major fast food chain added three flavors of Muffin Toppers (blueberry, double chocolate chip and lemon poppy seed) to the menu. 

This is all part of “a new renewed, intense focus on breakfast” at McDonald’s, according to Chief Financial Officer Kevin Ozan.

Bloomberg said that because of increased competition in fast food breakfast, McDonald’s all day offerings are becoming less lucrative. McDonald’s has also been experimenting with breakfast catering options at select restaurants in Florida.