Pride Month – aka a month dedicated to recognizing LGBTQ people across the globe – is right around the corner, and H&M is kicking us off strong by launching a Pride-themed capsule collection to celebrate, pointedly titled "Pride OUT Loud". You can shop the new line in stores and online starting May 31, so prepare to feel seen by the '70s designs, rainbows and messages of equality galore.
The most important thing to note here: This launch isn't just something H&M is doing for show – it's entirely mission driven. “H&M believes in everybody’s right to love who they want,” explained Andreas Lowenstam, the H&M head of men’s wear design, according to WWD. “We hope people can use H&M’s Pride collection to celebrate their belief in equal love.” PREACH. And though H&M did partner with the United Nations last year for a similar, smaller collection, this campaign is the first that's entirely united in message, cause, and 100 percent H&M. Also, 10 percent of the proceeds from sale of these items will go to the United Nations Human Rights Office Free & Equal campaign, which we can definitely get behind.
Congrats @hm for launching your fierce 2018 #Pride collection tonight benefiting the @UN Human Rights Office Free & Equal campaign in collaboration with @unfoundation#Biz4LGBTI@rykaminskihttps://t.co/hEGQBu7E44
— Fabrice Houdart (@HoudartUN) May 23, 2018
The best news for those attending various Pride events throughout June? You can use H&M as a one-stop-shop for a complete Pride outfit, since they've got you covered from head to toe considering the collection includes everything from T-shirts and shorts to socks and fanny packs.