Just when you thought you were done spending your coins, Rihanna decided to tease us with her latest project, Savage x Fenty. After blessing us with cosmetic innovations such as the perfect lip gloss and body lava, she figured we'd need some lingerie to match.
Rumors began that Rihanna was setting out to conquer the lingerie world in March when WWDreported that Bad Girl RiRi made a deal with TechStyle Fashion Group. Since then, Rihanna has been completely quiet about the new project. That is, until she released three cryptic posts on Instagram teasing the project, which can be followed on a new Instagram account @savagexfenty. The new addition to Rih's empire is quickly gaining followers and includes a link to the Savage x Fenty website, where you can get on the official email list.
What could it all mean? The dark glam-grunge aesthetic is reminiscent of Rihanna’s Fenty x Puma line, but there's definitely a glimpse of a lacy, soft pink bralette in the latest video. So, will there be pastel velvets? Iridescent satin? Metallics? A fuzzy yellow bra that looks like that dress she wore to Met Gala in 2015?
One thing's for sure: You’re going to want to buy them all. If anyone can balance eccentricity with sultriness when creating a lingerie brand, it’s the singer who managed to write a song called "S&M" and still keep it vaguely appropriate enough to be played at like, every Bar Mitzvah ever.
Rihanna has never shied away from doing things differently. She’s unabashedly woke and exactly what the lingerie industry needs right now. Last year, she made major waves in the beauty industry when she first launched Fenty Beauty, releasing a collection of foundation so incredibly inclusive that it features a total of 40 diverse shades, according to W Magazine.
Her groundbreaking past in the beauty world has fans hoping her new line will be as size-inclusive as her makeup line is shade-inclusive, says Elite Daily. Rihanna’s own size has been widely–and problematically–debated over the past year, with media outlets like HuffPost commenting on the ridiculousness of people’s obsession with her weight. And let’s not forget about her dedication to casting diverse models at her Fenty x Puma runway shows, reminding everyone watching that anyone can look fierce in Fenty. She can already take my money!