A year ago we had an unhealthy obsession with a totally unflattering pair of shorts and a really unprofessional nail-biting habit; cute, right? Needless to say, we’re completely different than we were a year ago (and have thankfully kicked both of those habits to the curb). That transformation got us thinking that Aéropostale’s launch of their new Back to School campaign, “Are you who you were a year ago?,” hits the nail on the head when it comes to collegiettes, especially when our likes and dislikes are changing as quickly as Miley Cyrus’s hair. Seriously, this might be the biggest transformation in retail history (alert Carrie Bradshaw!), and you can be there to witness it!
While our fond memories of Aero mostly coincide with our pre-teen years and Jonas Brothers days, the new Aéropostale has caught up with fashionable collegiettes and is now offering the styles and trends we want to wear. In the words of Aero itself: “You’ve changed, so we’ve changed.”
The re-launch, taking place nationwide on Monday, July 28 from 4:00-6:00 p.m., will involve a total overhaul of the store and will present two brand new lines for shopaholics to fawn over. The first, LIVE LOVE DREAM, is a line of cute and colorful loungewear—cozy enough for Netflix marathons in your dorm room, functional enough to wear to the gym and cute enough to head straight to class in! We’re loving this floral crop top from their new LIVE LOVE DREAM collection!
The second line, AERO NOW, will feature on-trend pieces that reflect the effortlessly cool style of collegiettes on campus and of-the-moment fashionistas. This AERO NOW faded denim jacket is perfect for cool summer nights! Cue #stylecrave.
If you’re as intrigued as we are (chic yet affordable clothes? Yes, please!), you’re in luck! You’re invited to the AERO NOW Back to School campaign reveal and launch event on Monday, July 28th from 4:00-6:00 p.m. at your local Aéropostale store. Shop the event and get 30 percent off any single item* so you can stock your back-to-school wardrobe. You can use the code “Her Campus” at checkout to redeem this special discount for our collegiettes! Don't forget to RSVP at your local Aero and be a part of the NOW generation!
Those. Leggings. We need them.
Given the number of “likes” your weekly #tbt posts get, it’s clear that we collegiettes love seeing how far we’ve come over the years. We’re certainly not who we were a year ago, so why should our wardrobe be?
*Exclusions apply – see store for details.
