Net-a-Porter, an online luxury fashion website, has recently announced that they will be launching a new site: Net-a-Sporter. As you may have guessed, the site will specialize in “sporty” clothing, including both big-name brands and collections of their own courtesy of Lisa Marie Fernandez and Zimmermann.
The site will launch on July 9, featuring activewear for various sports and over 37 brands. Company president Alison Loehnis told The Telegraph, "The initial idea for Net-a-Sporter only came about six months ago ... We already carry some great activewear brands, such as Adidas by Stella McCartney, Lucas Hugh and NIKE and we wanted to build on our offering and broaden our buy to create a dedicated category for sport. We did a lot of research with our customer base and discovered that there is an increasing desire for all things fitness-related and that women across the world are becoming more and more active."
The website will be tailored to on-the-go women who may not have time to change between yoga class and brunch. Get your sport on beginning July 9 and look flawless in the awesome designs Net-a-Sporter will carry!
So, collegiettes: is fitness fashion the next frontier of the style world? Tell us your thoughts on the new Net-a-Sporter site in the comments below!