Taylor Swift is not taking the era of her Reputation album lightly. Soon after news broke of her December concert appearances and her sliding into fans' DMs, it has now been announced that Swift will launch a lifestyle app called "The Swift Life." This girl sure knows how to market, huh?
PEOPLE reports that Swift's app will incorporate posts from different social media outlets to promote any Swift-related news and updates. She will work with the company Glu, which has also produced celebrity apps such as "Katy Perry Pop" and the infamous "Kim Kardashian: Hollywood." I can't help but notice how ironic it is that the company has worked with others who don't exactly get along with Swift.
In addition to the new app, Swift will reportedly release personalized emojis known as "Taymojis." If you're a diehard Swiftie, the end of the year looks like it'll be quite the magical time for you.
A video promoting the lifestyle app says it will launch in late 2017 and feature exclusive pictures and videos. Fans can share content for both friends and Swift to see, and music will be added to the system on a weekly basis.
"I think you guys are really going to like this," Swift said in the promotional video, then joking, "I mean, I hope. It would be preferable if you did."
Glu CEO Nick Earl calls the app a "new digital entertainment project" and "a deeply social environment." No matter how officials want to label it, fans are bracing themselves for the start of this new community.
BYE TWITTER, HI THE SWIFT LIFE pic.twitter.com/x31W9Az2Lh
— REPUTATION 30 (@swiftloversx) October 11, 2017