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Urban Outfitters Gets Into Korean Beauty

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Our beauty-obsessed souls are smiling. Want to know why, collegiettes? Our favorite hipster hub, Urban Outfitters, just introduced an array of Korean beauty product lines in its stores. Things were taken to another level when we learned that UO launched its first Beauty Store in its flagship Herald Square location in New York City on June 7. Not to worry, non-New Yorkers: UO plans to install Beauty Stores in more locations soon.

To distribute exclusive Korean beauty products, UO now carries an assortment of brands called TONYMOLY, Holika Holika, Mizon, Peripera and Skinfood. Among the buzz-worthy goodies are starfish cream (yes, you read that correctly) and peach sake pore BB cream. As if the formulas aren’t enough, their uber-cute packages make them that much more fabulous. TONYMOLY, one of the Korean beauty lines UO just introduced, is a South Korean-based cosmetics brand comprised of eco-friendly products that haven’t been tested on animals, each packaged as pandas, apples or egg cartons (just to name a few).

Feast your eyes on a few of the stylishly packaged Korean beauty products that UO now sells, below. Then go ahead, collegiettes: run out to the nearest UO and thank the Beauty Gods for answering our prayers.

TONYMOLY Eggpore Shiny Skin Soap ($14)

 

TONYMOLY Panda's Dream Magic Cream ($15)

 

TONYMOLY Tomatox Brightening Mask ($15)

 

Holika Holika Wine Therapy Sleeping Mask ($24)

 

Hello Holika Breeze Kitten Blush ($28)

 

Mizon All-In-One Snail Repair Cream Tube ($15)

 

Mizon Returning Starfish Eye Cream ($32)

 

Peripera Peri's Tint Cream ($14)

 

Skinfood Honey Pot Lip Balm ($12)

 

Skinfood Peach Sake Pore BB Cream ($18)

 

Which of the adorbs packaged products is your favorite, collegiettes? Sound off below!


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