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Forever 21 Is Opening Its First Dedicated Beauty Store & It Honestly Sounds Next Level

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You might not typically think of Forever 21 as a place that offers the latest and greatest beauty buys. Sure, it's fun to throw a couple nail polishes in your basket before you check out, but if you've ever spent dedicated time in the store's beauty shelves you'll have noticed that the product offering is lowkey amazing. That's why the chain just announced they'll be opening Riley Rose, a spin-off store dedicated to the amazing beauty products Forever 21 carries. According to Refinery29, the first location will open on September 30 at the Glendale Galleria in California, and fifty more shops will follow by the end of 2017.

What we know so far is that Riley Rose is supposed to be very interactive, meaning the locations will offer unique ways to engage with products digitally and through social media while you shop. Do we sense a selfie-booth coming our way? Some brands you can expect to find at Riley Rose will be Essie, Lipland, Lime Crime, Dearpacker, Nuca and more favorites you may have usually only been able to get online. 

We definitely didn't need another place to blow our money at, but we're still so happy about this anyway. 


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