Gone are the days of scrolling through the Instagram explore page hoping to find a makeup tutorial that actually teaches you how to pull off the look, thanks to Sephora's new online feature called the Beauty Insider Community. With Sephora's new feature, all the makeup lovers of the world can unite in an interactive online community, sharing unique beauty tips and the latest beauty looks. To quote Refinery29, "It's like Reddit for make up addicts."
The Beauty Insider Community is filled with hundreds of forums, chat rooms and even a gallery, for nothing more than beauty & make tips (aka every girl's dream). The online platform just launched on August 11, and there already thousands of users posting daily. The most helpful feature has to be the gallery, where Sephora customers can post pictures of their makeup looks, including the steps with how they achieved the look, and best of all, links to the Sephora products they used to create the finished product! Waaaayyyy easier than having to scroll down to the bottom of an instagram caption to read all of the products the blogger used, while simultaneously googling each and every product in a different tab (we've all been there).
And for those of you who are just getting into the makeup scene and need questions answered by more experienced makeup users, Sephora has made a message board for that too! Any beauty related question can be posted on the message board, and within minutes another member will be there to guide you. The Beauty Insider Community eliminates wasting your money on a product that didn't do what it said it would, since you can get honest reviews on any makeup you are thinking about buying.
The only catch is that you can only access the online community by becoming an Insider, but signing up can be done anytime online or in store!