To celebrate their new Colour Riche Matte Lipstick, L'Oréal is encouraging people to wear a bold lip on National Lipstick Day (July 29), and to share bold thoughts via social media. The #ReadMyLips campaign will show the world that women are more than just pretty faces with eye-catching lips, because women have so much to bring to the conversation.
"As a brand that has supported the individual beauty and intrinsic worth of all people for over forty years, we wanted to participate in and elevate the conversation by not only celebrating our newest Colour Rich lip launch but even more importantly, people's powerful words. The Colour Rich Matte Lipstick are ultra-rich, ultra-comfortable and available in a spectrum of 16 gorgeous matte shades, allowing everyone to find a favorite shade and help make their lips bold in more ways than one", says Anne Marie Nelson-Bogle, the SVP of marketing for L'Oréal Paris.
Join the campaign by showcasing your "bold lips" on social media! Just make sure to tag @lorealmakeup, add the #ReadMyLips hashtag, and share your own bold words. This campaign will allow everyone to stand up for an empowering cause, and prove that each person has something important to say. L'Oréal will select posts to showcase one their own social media to further encourage others to join the amazing campaign. Get your lip selfies ready, collegiettes!