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Target Is Getting a Major Rebranding & Several New Fashion Lines

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Get ready to spend even more time at your beloved Target, because word is, the store's getting a bit of an update. Target's Executive Vice President, Mark Tritton, announced that over the next two years, the mega-retailer will be introducing over a dozen new brands while freshening up the store's appeal for guests. "Everything we do is based not only on our guests’ needs today, but also where we see our brands forging a space tomorrow. To do this, we’re working and thinking differently at Target," Tritton stated. One area the store is rethinking is it's fashion labels. Older brands like Merona and Mossimo that aren't performing up to par will be phased out, while new clothing lines unique to Target will begin taking their place on the racks.  

Here's a sneak preview of some of the first exclusive fashion brands Target is launching.

JoyLab 

A New Day 

You'll be able to shop these styles and more in stores and online this September. Don't forget to keep a lookout for new brand launches every few months!

I'm heading to Target, y'all.


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