Pride Month is in full swing, and Nike has decided to show their support by featuring transgender ballroom dancer, Leiomy Maldonado, in their newest #BeTrue campaign. This is only the second time a transgender athlete has starred in one of their ads, so basically this is a really huge move.
Nike is attempting to market itself as a more inclusive brand after they were heavily protested by over 60,000 petitioners for renewing their store's lease in the Trump Tower, and the new ad is definitely appreciated. Maldanado is a transgender woman of color with incredible athletic ability, and in the video you're able to see her insane dance skills and killer voguing. Narrated by Precious Angel Ramirez, the ad advocates for everyone to be true to who they are, which is an especially powerful message for the queer community.
Nike, you definitely did a good thing.
