We're officially living in the Age of Rosé. Not only have we been blessed with rosé gummies, but now we're also getting rosé cosmetics, because wine not?
Native is releasing a rosé deodorant with natural ingredients like coconut oil, beeswax and baking soda. I never thought smelling like alcohol would be a good thing, but this is totally worth being able to say you smell like the fruit of the vine. As the saying goes, you can't buy happiness, but you can buy wine-flavored deodorant, and that's kind of the same thing. And if you're looking for the full cocktail collection, the deodorant is coming from a limited edition boozy brunch line along with mimosa and sangria deodorants ($30 for all three).
My love of wine aside, rosé is actually a classy scent that ranges from smelling of mint and grapefruit notes to those of berry and currant. I'm curious how the sweet wine scent will translate into deodorant, but it seems just subtle and mature enough to keep me smelling slightly fruity all day long.
And if you're looking to round off your collection of rosé cosmetics, there's always this rosé shade of Kokie nail polish ($6) or Motives Lip Shine in Rosé ($18.95). Labiotte even sells these actual wine-infused lipsticks for about $15 for the true aficionado. So when did rosé become such a thing? Vanity Fair reported that the beverage spiked in popularity since 2009, around the time it came to dominate the glam Hamptons lifestyle. It eventually became known as "Brad Pitt and Angelina Jolie’s wine" so really, we may have lost Brangelina, but at least the couple helped us discover our love of rosé. And, like, rosé deodorant. I guess.