Kim Kardashian West recently announced her own makeup line, KKW Beauty. If you’re anything like me, you’re probably wondering how it will be different from not only Kylie Cosmetics, but also the KKW x Kylie collaboration.
Kim knows that when you’re in the public eye, people will criticize your every move, so she took a moment to differentiate between her line and her younger sister’s line (because feud rumors were starting to circulate). She clearly and elegantly told Women’s Wear Daily that she and Kylie have different audiences and that her line will include more skin products than, say, lip kits or eyeshadow palettes:
“A lot of my stuff is going to be for skin … [I’m] trying to mirror skin care with makeup," Kim said. "It’s going to be a different vibe; it’s not going to be a full color cosmetics [range] with shadows and all of that to start. I will probably do some kits here and there of specific [makeup] looks I’ve done and keep it within the looks."
Kim also cited her age as an inherent difference between her and her 20-year-old half-sister. "I am older than Kylie," she explained. "We definitely have a different audience. We do have a lot of similar things—but we aren’t doing the same products, so we won’t run into that overlap. We’re really cautious of that. We work together to make sure that we don’t overlap like that ... Ultimately, I think once it launches and people see we are a really different brand, it will be able to coexist, but be so separate.”
It sounds like she is totally looking out for both their brands and their sibling relationship. Sister goals, right?