Jeffree Star Revealed Kylie Jenner's New Lip Kits Before the Official Announcement

Jeffree Star and Kylie Jenner have a lot in common. Both are celebrities from Calabasas, and have a soft spot for fast cars, cute dogs and anything designer. Most importantly, both operate large-scale, über popular cosmetic companies that are known for their liquid lipsticks.

While you could think there would be constant competition between the two makeup moguls—with the Exposed Lip Kit ($29 at Kylie Cosmetics) and Mannequin Velour Liquid Lipstick ($18 at Jeffree Star Cosmetics) competing for fans' attention, but the two brands seem to have a relatively civil relationship. Jeffree Star frequently receives PR packages from Kylie and her team, which he reviews on his YouTube channel, leading many fans to infer that the two brands, and more importantly makeup moguls, are on friendly terms.

But things weren’t always so cordial between the two competitors. Last year, when Kylie released her original lip glosses, Jeffree went on a Twitter rant, calling the products "unacceptable" and “bad.” 

Kylie has moved past this scandal, and apologized to customers with a new lip gloss wand, which she sent to those who had purchased the original ones. Jeffree has been highly respected in the beauty community for a long time, known as a seasoned makeup artist, both before launching his own company and after. Because of his experience, he is widely respected as knowledgeable in product reviews, with many followers and fans waiting to hear his opinion before pulling the trigger (i.e. pressing the "buy" button) on a pricey product.

Since Jeffree has a history of being very honest with reviews on all products—including Kylie’s—fans can be sure to hear his real thoughts on her latest products. I respect Kylie for consistently sending Jeffree her products in advance, giving his ample time to use her products, and review them, so that mutual fans are sure that her products are “Jeffree-approved.”

This week, Kylie announced that she would be revealing and selling three new lip kits in her velvet formula. Fans anxiously waited, trolling on all social media platforms, to see when Kylie would announce the new colors.

However, before Kylie could release her new shades to excited buyers, Jeffree beat her to it. He released both the shade names and colors hours before the official ones from Kylie Cosmetics were posted. 

Before anyone accuses Jeffree of stealing Kylie’s thunder, because, lets be honest, there could be a logical explanation for the whole situation. Kylie also explained that she sent influencers the three new shades on the same day as she was releasing them to the general public (someone had a very busy day!). Since Jeffree and Kylie are both based out of Calabasas, there is a good chance that Jeffree simply received the PR package earlier than expected, as Cosmopolitan points out.

Of course, this is all speculation; but in the public eye, there seems to be no drama between the two, especially in light of recent events, as Kylie responded to Jeffree’s tweets positively. 

For anyone who is more concerned with the makeup as opposed to the drama, the three shades—Grape Soda, a violet-grey shade, Strawberry Creme, a summery light pink, and Poison Berry, a deep, reddish brown—are all available right now on the Kylie Cosmetics website.