You’ve heard of Christmas in July? Well, let us introduce you to the three-week version of Black Friday in May… you know, minus the crowds, hassle, and stress.
With more than 20,000 products from over 500 brands, Ulta Beauty regularly gifts us with “All Things Beauty, All in One Place,” but starting May 14, it’s going to feel like the holidays came early when the beauty powerhouse brings back one of its main — ahem, mane — sales of the year. We’re talking about the semi-annual Gorgeous Hair Event, of course!
If you don’t already know, Ulta Beauty’s signature Gorgeous Hair Event is a 21-day sale in which popular hair care products and styling tools are available for up to 50% off their normal retail values. So you’re guaranteed huge savings, but there’s more! In the same fashion as an advent calendar, shoppers get access to one featured BEAUTY STEAL per day on the Gorgeous Hair event page. And trust us when we say “steal” because these deals are so good, they’re practically sinful.
The best way to take advantage of the sale is to plan ahead, so make sure to visit the page and browse the upcoming deals from May 14 to June 3. For your added convenience, we’ve selected a handful of products and the dates to look out for to give you a sneak peek of the awesomeness to come.
Sunday, May 14
Simple, yet sweet: It all kicks off with some essential beauty products to help you create any style, from the everyday standard to finally achieving those effortless beach waves. 
MATRIX Vavoom Total Results, Style Link & Oil Wonders Styling
Regular Price: $16 - $20
BEAUTY STEAL: $8.99 each
BED HEAD Curlipop Tourmaline Ceramic 1¼” Wand
Regular Price: $29.99
BEAUTY STEAL: 50% off
Sunday, May 21
Shop this day’s products for convenient on-the-go remedies when you need a quick fix. 
LIVING PROOF Select Items
Regular Price: $25 - $29
BEAUTY STEAL: $12.50 - $14.50
BATISTE Original Dry Shampoo
Regular Price: $7.99
BEAUTY STEAL: $4.79
Friday, June 2
Get that va-va-voom volume and sleek tresses with leave-in treatments and a salon-worthy flat iron. 
SEXY HAIR Powder Play .53 oz. Soy Tri-Wheat Leave in Conditioner 8.5 oz. & Volumizing Dry Shampoo 3.4 ox.
Regular Price: $16.95 - $17.95
BEAUTY STEAL: $8.99 each
HOT TOOLS Smart Touch Salon 1½” Flat Iron
Regular Price: $69.99
BEAUTY STEAL: 50% off
Saturday, June 3
Tame the tangles with frizz-reducing treatments and a flexible styling tool perfect for different kinds of looks on a variety of hair textures. 
REDKEN Frizz Dismiss Treatments
Regular Price: $20.50 - $25
BEAUTY STEAL: $10.25 - $12.50 
INSTYLER Max 2-Way Rotating 1½” Iron in Black
Regular Price: $99.99
BEAUTY STEAL: 40% off
What are you waiting for? Let your hair down and get ready to shop!