Coca-Cola Is Living for Pepsi's Ad Fail, Natch

It looks like there are some people who are actually happy about that controversial Pepsi commercial. When the company's new campaign starring Kendall Jenner received major backlash online, Pepsi retracted the "Live For Now" ad just a day after its release. Disgusted Twitter users defined the ad as "tone-deaf,""shallow" and "over-produced." Meanwhile, the brand's competitor Coca-Cola is reveling in their rival's fail. 

Upon the commercial's release on April 4, baffled viewers thought the ridiculous ad was actually a plot twist.

While Twitter users are professing their sudden preference for Coke, the company has been responding to the love with just a bit of pettiness. Understandable. 

The Twitter world is expecting a roast, or at least a new Coke commercial to solidfy their triumph over Pepsi. Eager talents are even trying to capitalize on Pepsi's troubles by promoting themselves for future Coca-Cola marketing.

Pepsi has already apologized in a statement. "Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."

While Kendall Jenner and her momager Kris have both deleted their promotional posts of the now-pulled ad, the model has yet to respond to the controversy, though we do know how she's feeling.