While we know that every body is a bikini body, most swimwear ads don't always show an appreciation for this sentiment - but luckily, Target is changing the game this year, and not just with its swimsuits (which as usual, are killer), but with with its latest swimwear campaign.
The campaign features four models, all representing different body types and ethnicities - so we can all see ourselves represented somewhere in the campaign - and the best part? The ads feature absolutely no retouching. As in zilch. Zero.
"Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices," Jessica Carlson, a Target spokesperson, told Refinery29. "We loved working with these women because they embody confidence and inspire women to embrace and be proud of who they are, regardless of their size or shape. It was important to us to use photography that represented their true beauty, without filters."
As Mashable notes, Target also practices what it preaches, as their plus size options include bright brightly colored and printed bikinis - no boring, plain one-pieces here!
In a world where Instagram filters offer us an unrealistic, super-curated version of other peoples' lives (and bodies!), Target's new campaign is a message we can totally get behind.