In case you've been hibernating since October and have just woken up (if that's you, I am SO sorry), women are protesting the patriarchy today by showing the world what it would be like if women stopped contributing (spoiler: it would not go well). The Day Without a Woman initiative encourages you to avoid shopping, but excludes women-owned brands. That's why HC rounded up some of our favorite cosmetics lines founded by badass ladies, which you can shop away while still showing your disapproval for a system that undermines women. Who run the world?
1. Maureen Kelly, Tarte Cosmetics
Kelly started Tarte Cosmetics out of her New York City apartment with little more than a passion for making makeup that was actually good for your skin. She donates 5 percent of her net profits to charity, stating, "People have helped me on the way and I've been given wonderful opportunities. You have to give back no matter how small you are."
2. Anita Roddick, The Body Shop
Roddick started The Body Shop with a worldly consciousness. Throughout her journey of building one of the largest beauty companies in the world, she continued to thrive in social activism, supporting Greenpeace, Amnesty International, rainforest preservation and preventing animal testing.
3. Huda Kattan, Huda Beauty
Kattan operates the most popular beauty blog in the Middle East, and has recently used her expertise and passion for beauty to start a beauty brand that produces widely loved false lashes, lip contour sets and an eyeshadow palette.
4. Lisa Price, Carol’s Daughter
Price was encouraged by her mother (Carol) to start a beauty brand out of her Brooklyn kitchen. Price says, "customers shopped out of my apartment for six years before I actually opened a store.” She has turned her kitchen start-up into a multimillion dollar business, that now operates with plenty of celebrity fans and investors, such as Jay-Z and Jada Pinkett-Smith.
5. Wende Zomnir, Urban Decay
Zomnir’s company, Urban Decay, has embodied their tagline, "Beauty with an edge." Zomnir is never one to shy away from the outlandish, unique and daring. While some of her products aren’t for those who aren't willing to take a few beauty risks, other products, like the Naked Palette ($54, Urban Decay), have become a staple in every girl’s makeup bag.
6. Kylie Jenner, Kylie Cosmetics
The youngest Jenner sister started her makeup brand in 2015 with a lip kit and a famous pair of lips to promote them. Since then, she has churned out a variety of products, truly infiltrating every aspect of makeup with products that instantly become fan favorites, and sell out quicker than you can say “like, realizing stuff."
7. Bobbi Brown, Bobbi Brown Cosmetics
In the ‘80s, Brown was a makeup artist that favored and used natural makeup instead of the bright colors that were popular during the time. With her makeup brand, she continues to stick to her roots; the average “Bobbi Brown” woman can be described as timeless and effortlessly chic.
