Yeezy Season 4 has been a mess from the start. First, there was that casting call asking for "multiracial women only," which many interpreted as a euphemism for light-skinned women. Then, the actual show wasn't much better—critics have called it everything from a hot mess to hell on earth. And from what we can see, those descriptions aren't too far off.
God show her the way because the devil's tryna break her down. #YeezySeason4pic.twitter.com/A6g2H5IuaJ
— Someone actually (@imanilindsay) September 7, 2016
The show took place at the Four Freedoms Park on New York City's Roosevelt Island. In others words, it was outdoors in the middle of a 90 degree day under direct sunlight—which alone already sounds miserable. Throughout the duration of the show, models who'd been standing for hours under the hot New York sun collapsed, fainted and had to be helped down the runway from concerned audience members.
Yet according to Vanessa Beecroft, a performance artist who collaborated with Kanye on the show, the 2-hour delay that turned into an hours-long affair was done on purpose. “Everyone was in a state of meditation … The long wait before, I believe it was planned because [West] wanted the audience to get into this state of having to observe and having to stay,” she explained to Page Six. But not everybody saw it that way:
Going on hour 3 of #YeezySeason4 Did you know this is actually an endurance test devised by Adidas to simulate survival of the fittest?
— Stella Bugbee (@stellabugbee) September 7, 2016
Nobody was more critical than Stella Bugbee, The Cut's editorial director. Her series of tweets were critical—not of the collection, but of the horrifying conditions. "A model needed water. The poor models. This is cruelty," one Tweet read. As the hours passed, the scene she painted got progressively worse. "One model just fainted," she wrote. "But of course she tried to stand up again, because: FASHION!!"
Model passed out in the heat is given water by man in the audience but no one on the #YeezySeason4 team helps.
— Stella Bugbee (@stellabugbee) September 7, 2016
Watching editors leave #YeezySeason4 But I feel obligated to watch out for these models and see what else they have to go through.
— Stella Bugbee (@stellabugbee) September 7, 2016
Boycott #YeezySeason4
— Stella Bugbee (@stellabugbee) September 7, 2016
Beecroft was quick to defend Kanye, saying, "There was food and water"—because we're sure that was helpful sitting backstage somewhere, right? "That’s a production issue not related to me … I’m not sure why some people fainted yesterday, but in my case, when it has happened in my performances, it was the level of emotional stress," she explained further to Page Six in attempt to take the responsibility off her and Kanye's shoulders. “I was bothered yesterday in a sense that I’m sorry for what’s happening, but at the same time, I wouldn’t know how to prevent it if it was emotional,” she added, further trying to justify how the show went down.
We don't know about you, but passing out after standing hours in direct sunlight isn't a result of "emotional stress"—and pointing it out isn't the press being "cruel," as Beecroft says, but rather, the responsible thing to do, because models need to be treated better than this.
I'd like to see Kanye and Vanessa Beecroft stand in the hot sun in nude leotards for three hours. #YeezySeason4
— Stella Bugbee (@stellabugbee) September 7, 2016
Though Kanye hasn't addressed the criticism directly, he has spoken out about the experience in general. He took to Twitter (of course) to spew some ~deep~ thoughts.
It’s our life's mission to create the most transformative experiences
— KANYE WEST (@kanyewest) September 9, 2016
Each and every one’s time, insight and feelings are invaluable to us. We want to make people feel great.
— KANYE WEST (@kanyewest) September 9, 2016
Thank you for embarking on this creative journey.
— KANYE WEST (@kanyewest) September 9, 2016
With love and respect, Kanye West
— KANYE WEST (@kanyewest) September 9, 2016
So, there's that.