Quantcast
Channel:
Viewing all articles
Browse latest Browse all 25628

This Is Why Durex Pretended to Release an Eggplant-Flavored Condom

0
0

On Monday, Durex used Twitter to announce their newest "creation," the eggplant condom. That's right, a condom flavored like the purple vegetable (and popular emoji substitute for a certain sex organ). The announcement sparked confusion as well as general disgust at the thought of a savory condom.

Most of the responses questioned the decision-making that went into such a product.

But don't worry, it was really all part of a hoax meant to promote Durex's campaign to get a condom emoji!

Durex started the campaign in 2015, saying a condom emoji would help promote conversations about safe sex. In a study the company commisioned, researchers discovered that 80 percent of 18-25 year olds "found it easier to express themselves using emojis," and 84 percent found it easier to talk about sex using emojis. But the study also revealed more than one third of these participants claimed they didn't care about safe sex, and nearly half think HIV is far removed from them. People—HIV may be treatable now, but it's certainly still a thing! 

So, enter the condom emoji—a way to help young people talk about safe sex in a way that's easy and comfortable for them. "Emojis of this sort will enable young people to overcome embarassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections, including HIV and AIDS," Durex Marketing Director Karen Chisholm told Business Wire in 2015.

With some STDs becoming resistant to antibiotics and new ones popping up, condoms are a super important part of protecting yourself during sex. Let's hope condoms appear on our emoji keyboards soon, not only to help normalize conversations around safe sex, but also so that we're not subjected to anymore weird stunt marketing from Durex.


Viewing all articles
Browse latest Browse all 25628

Latest Images

Trending Articles





Latest Images