Time for self procclaimed makeup addicts to rejoice! Urban Decay has just announced that they will be releasing a brand new Naked Palette. And this time, every shade will be a velvety soft matte. Control your excitement, you guys. The new palette will hit makeup stores in the fall—September 18, to be exact. Cult followers of Urban Decay's Naked eyeshadow line have been asking the company for a while now for more nudes and more matte colors. Rather than just responding with the release of a few new colors, the company decided to release a whole new palette in a new square shape, rather than the classic line of shadows in past Naked palettes.
In a press release, the company responded to fan's requests saying, "We heard. We listened. And here it is: Naked Ultimate Basics." Urban Decay describes their new palette as "all the edgy, versatile, matte neutrals our community begged for, in one insane palette." This will be the 7th palette in the series, but each color will be new and sparkle free.
The palette will include 12 new shades of eyeshadow ranging from a very pale hue to some grey, black, eggplant and terra-cotta colors. Wende Zomnir, Urban Decay's founding partner, says the it's "the ultimate range of matte neutrals, done the Naked way." Yep, sheer joy is what we're feeling.
The best part: you won't have to wait too long for the palette to come out. The Naked Ultimate Basics palette will be available for $55 on Urban Decay's website on September 18th. Other products from the Naked line have sold out on their release date, so don't forget to mark your calendar if you'd like to be one of the first to own this new palette!